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Communication

Communication of the Danish efforts in Afghanistan is crucial – partly in relation to ensuring that the Danish public and politicians have a proper basis on which to evaluate the efforts, and partly in relation to improving the Afghan population’s knowledge about the international efforts and the Afghan Government’s actions. In the coming strategy period, there is need to step up efforts in both areas.

Communication in Denmark

Denmark will:

  • Ensure that the Danish population has access to a qualified picture of the international and Danish efforts in Afghanistan, this will include communicating and documenting progress and results that promote an engaged and balanced public debate in Denmark.
  • Increase the communication about developments in the geographical areas where Denmark contributes through military and civilian means.
  • Increase the communication about developments in the technical sectors where Denmark contributes through civilian means.
  • Increase the dialogue within professional circles and with the general public about the efforts in Afghanistan.

Communication in Afghanistan

Denmark will:

  • Support the Afghan Government’s ability to communicate its goals and efforts, particularly with the aim of supporting counter-insurgency operations.
  • Enhance the Afghan media’s coverage of the Danish political, military and civilian efforts.
  • Enhance the Afghan media’s coverage of the insurgents’ attacks against civilians and terrorist acts.
  • Proactively counter the insurgents’ attempts to use misinformation to undermine the positive impacts of the Danish efforts.
  • Actively use the new NATO channel to contribute to ensuring a balanced picture of the situation in Afghanistan.
  • Mobilise Afghan advocates to set focus on and use communication for countering insurgents’ continued attacks on schools, pupils and teachers.
  • Actively support and defend the independence of the Afghan press.



This page forms part of the publication 'DENMARK’S ENGAGEMENT IN AFGHANISTAN 2008-2012' as chapter 8 of 9
Version 1.0. 06-10-2008
Publication may be found at the address http://www.netpublikationer.dk/um/9103/index.htm

 

 
 
 
 
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