Rocking electronics

BY JACOB BENTHIEN

DIGITAL/ANALOGUE: T-Rex is a brand of special effects pedals that make guitar and bass players in bands worldwide hark back to the good old days of vinyl

When Carlos Santana, Dave Gilmour and thousands of other more or less well-known musicians around the world do their stuff on stage, part of their success is that amid an otherwise digital world, they maintain their good old ’vintage’ sound, whose reverberations evoke images that capture the true spirit of the 60s and 70s.

While the vast majority of electronics companies are constantly battling it out to be at the cutting edge with the latest technology, a small Danish company has gained success by maintaining and developing electronics which fuse good old analogue technology with the latest in digital chips. The result is effects pedals which give sounds to guitarists and bass players that no digital amplifiers - however good - can deliver.

COMBINATION

“All through the 80s, the sound of all the great bands became more and more digitalised,” says managing director Steen Meldgaard of T-Rex Engineering. “This in turn started a wave of nostalgia and a desire for the vintage sound of greats like Jimmy Hendrix and Eric Clapton. We can deliver that sound because we are extremely good at combining the old analogue technology with the latest in digitalised technology.”

Today, T-Rex pedals are sold to guitarists and bass players throughout the world. The delay pedal “Replica” is acknowledged as state-of-the-art, and is the choice of star sicians. The guitar’s signal is digitally processed ssed and then comes out as advanced analogue gue sound, which has exactly the qualities on hich rock and guitar legends based their music ic

COLLABORATING WITH MUSICIANS S

“We literally produce all the effect pedals that are necessary on a board including reverb, echo and distorter,” says Meldgaard. “The pedals comply exactly with the wishes of the musicians. We are ourselves a mixture of musicians, engineers and computer nerds. We also have a focus group of musicians s with whom we frequently meet up. They tell us what sound effect they w to achieve, and we construct and is a very fertile collaboration where of the two worlds blend together.”

Since T-Rex Engineering was established shed the mid 90s as a supplier for the ofes-sional Danish music scene, the any has grown – in recent years by 50% annually. Today, the company exports to 45 countries all over world with USA, UK, Germany and Japan as the most important markets.

http://www.t-rex-engineering.com

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