Royal danish ministry of foreign affairs - Go to the frontpage of   Publication  

FOCUS Denmark

Vol 1 - 2007

Picture of the publication's cover



FOCUS Denmark

Vol 1 - 2007

Trade Council, Ministry of Foreign Affairs of Denmark

Trade Council, Ministry of Foreign Affairs of Denmark



Trade Council, Ministry of Foreign Affairs of Denm



Data formats:

Publisher category:

Table Of Contents


























By Department Director Steen Bocian, Danske Bank

ECONOMY: The Danish housing market has seen massive price increases in recent years. It now looks like the good times are coming to an end

Since 1995, house prices in Denmark have almost tripled, apartment prices quadrupled – and in the capital, Copen-hagen, apartment owners have actually experienced almost five-fold increases.

However, it now looks like the good times are at an end. The first reports of a pronounced shift in the Danish market began to emerge in early 2006, and indeed the latest official statistics on house prices show a clear slowdown. After a couple of hectic years, house price growth slowed to just 1.5% from third to the final quarter of 2006 – a rather different pace to what had become the norm in recent years. Meanwhile apartment prices actually fell 1% compared to the previous quarter.

Falling house prices a rarity
When a prolonged period of rising prices is replaced by a slowdown and even modest price falls in some sections of the market, it is natural to ask if the house price bonanza that kicked off in 1995 was in reality a bubble and if prices on residential property are now on their way down. Falling house prices are, in fact, a relative rarity. In Denmark, there have only been two occurrences of falling prices since the 1950s – 1979-82 and again in the “seven lean years” from 1987-93. However, both cases were rather special situations where, in actual fact, it was perhaps mostly political intervention, rather than the market as such, that sent prices down.

In the late 1970s, Denmark pursued what could be termed an active policy of devaluation. The result was that the financial markets lost faith in the Danish economy – and interest rates rose above 20%. While inflation was also high, real interest rates were, nevertheless, double digit. High real interest rates combined with restrictive legislation on borrowing left its mark in the housing market during these years – a market that was already under pressure from the second oil crisis.

The market rules
Given all this, it was no great surprise that house prices dropped. The years between 1982 and 1986 were characterised by hefty price rises in the housing market, but 1987 saw the tide turn once more. Denmark ran into current account problems in the mid-1980s, with the deficit hitting 5% of GDP. The politicians were forced to act. They did so by tightening the legislation on loans and increasing taxes on owner-occupied dwellings. The move rocked the housing market, and prices fell over the following seven years. The point here is that it was political intervention – not the market – that presaged the two most recent downturns in Danish housing prices.

This time, however, there is no sign of political intervention; it will be more up to the market to find a balance. As this is a unique situation, at least this side of the Second World War, there are grounds for some caution when predicting what will happen in the housing market in the coming years – there is simply very little in the way of precedent.

Rising interest rates
But what could cause prices to drop? In the current macroeconomic climate of record-low and falling unemployment coupled with healthy rates of growth it will hardly be the economic cycle. Interest rates may, on the other hand, have more potential. The rise in interest rates seen over the past one and a half years would support a slowdown in the market – the effect of the rise, all else being equal, would be a fall in housing prices of some 10-15%. But all else is not equal! The economic upswing has meant a sharp fall in unemployment, and this is offsetting the negative effects of the higher interest rates. Looking ahead, we expect further increases in interest rates, but nothing that could be expected to seriously depress housing prices.

A second factor with the potential to move house prices radically is market expectations. An excessive number of market participants who bought property in the expectation of a capital gain would mean a shift in sentiment could easily send prices down by 10 or 20%. Such a shift in sentiment is difficult to measure, but perhaps more importantly it is worth emphasising that the housing market is generally not nearly as speculative in nature as, for example, the equity market. Housing is primarily a consumer good – a roof over one’s head.

Stabilised prices
Our basic expectation is therefore that housing prices will stabilise around current levels in the coming years. The outlook is for just modest additional increases in interest rates and, anyway, the Danish economy looks to be in robust good health. That said, and given the lack of insight into market expectations and the fundamental market mechanisms, we would not care to rule out that the market may have come so far out of kilter that prices could fall sharply. We see a 25% chance of a major price fall around 25%. In other words a risk that should be taken seriously, but that, on the other hand, should not be exaggerated.


More paternity leave for Danish men
In spring, three-year collective agreements were entered, covering more than 6,000 industrial companies. It is estimated that the new agreements will cost employers about 4% on an annual basis. PhotoThe implementation of the agreement will be a historic innovation. Henceforth employees themselves can decide whether to have the 4% paid as salary, as pension or as holiday. The new agreement also contains a significant improvement in the opportunities for supplementary training, and paternity leave has been extended by three weeks.


Danish forces out of Iraq
The Danish government is to pull out its Danish battalion of 400 soldiers from Basra in Iraq by August 2007. The battalion has been part of the international coalition in Iraq since 2003. Denmark will instead strengthen the coalition with a number of helicopters with their crews and mechanics. Denmark is also ramping up its support for training of the Iraqi armed forces and the Iraqi police. The Danish government will furthermore increase its financial aid for the rebuilding programme in Iraq. Denmark’s military involvement in the international anti-terror offensive is to be strengthened by the deployment of more soldiers in Afghanistan. Denmark already has 390 soldiers stationed in Afghanistan.

Danish production of biodiesel
By the end of 2007, Danish motorists will be able to buy biodiesel made from slaughterhouse by-products and household waste. PhotoA consortium comprising the Technical University of Denmark, the Danish Technological Institute, Grundfos, Daka, OK Benzin and Dinex is constructing a full-scale plant with a nameplate capacity of 50,000 tons biodiesel annually. The plant’s technology will be based on known chemical processes which convert animal fat into biodiesel. The consortium also plans to use a new technology for converting waste sludge into second generation biodiesel. When both slaughterhouse by-products and wet sludge are fully exploited, it can cover up to 10% of diesel consumption in Denmark.




WORLD BEATING DANES: Over 500 of Denmark’s 10,000 exporting companies are world leaders in their field. No other country boasts a higher proportion. Waldemar Schmidt and his team want to tell that story to the world

The fact box on Denmark tells its own story: A relatively small country in the large globalised world, with just two companies on the Forbes 200 list. Its largest conglomerate, A.P.Møller-Mærsk, only ranks 145th among the world’s biggest corporations.

Nonetheless, of Denmark’s more than 10,000 registered exporting companies, over 500 are world leaders in their field. No other country boasts a higher proportion. They are highly specialised companies, which have found the niche in which to excel. And the way they have found it is through innovation, quality, design and hard work.

Facts about Denmark

  • European country lying north of Germany.
  • Land area: 43,069 km2 comprising the Jutland peninsula and 406 islands.
  • Population: 5.4 million.
  • Capital city: Copenhagen.
  • Monarchy with parliamentary democracy.
  • Currency: Krone. DKK 7.45 = EUR 1
  • GDP per capita in 2005: USD 32,545

“Denmark Limited”
This comes as no surprise to Waldemar Schmidt, chairman of Superfos A/S, Thrane&Thrane A/S and former CEO of ISS, the world’s largest service organisation. He is one of Denmark’s most international business leaders with board positions in a large number of European companies. In 2006 he published a book, which will blow away the myth about Denmark as an old fashioned agricultural country, and instead present the reality of Denmark as an advanced industrial nation with a highly developed knowledge society.

“The book, Denmark Limited – Global by Design, which I have produced in collaboration with a number of organisations and individuals including the Irish journalist Clare MacCarthy, who lives and works in Denmark, is really the result of pent-up irritation and frustration,” says Waldemar Schmidt. “Whenever I spoke to foreign friends and business acquaintances, I heard the myth about Denmark constantly repeated: about cows grazing in meadows, picturesque farms producing butter and bacon and so on. Yes Denmark is like that, but it is also among the world’s most competitive industrial nations. The way we have organised our society has also helped foster some of the world’s best companies.”

Famous brands
When Waldemar Schmidt questions those he knows more closely, they are in fact aware that Denmark is also known for its extensive social welfare provision, high taxes and strong unions. They also know LEGO and drink a Carlsberg from time to time. And yes, Bang & Olufsen is amazingly designed. But that’s about it.

“Things are going well in Denmark these days, but not well enough,” says Schmidt. “Globalisation is just the beginning and no one knows where it will end. So we constantly have to develop and make ourselves known in the world. It’s one thing to perform well on export markets, but it’s another to get the message across that Denmark is an outstandingly competitive country for foreign companies to invest in, and establish subsidiaries and production. And not least, it’s a challenge to attract foreign experts and capable staff to Danish companies.”

The Danish mindset
Waldemar Schmidt points out that Den-mark has become a rich and highly developed country despite its relatively small size, lack of raw materials and a less than temperate climate.

“Ever since Viking times Danes have looked beyond the country’s borders. Natural resources are too limited to create prosperity, so human resources are the driving force. And education fuels the motor – with knowledge, creativity, independence and capability. This is what I call the Danish mindset. It has created a Danish workforce with a unique blend of practicality, imagination, willingness to cooperate and an ability to act autonomously in many situations.”

Ideas and knowledge
According to Waldemar Schmidt, the Danish Mindset is the fundamental reason for Denmark’s success on the world market. All successful Danish companies are founded on strong ideas and a rich store of knowledge: wind turbines, which account for half the world’s wind power; satellite telephone systems; hearing aids; food ingredients; medico equipment and environmental management products. And many more.

“I must admit I was surprised to learn, while working on the book, that it is a Danish firm which manufactures the enzyme that makes sausages produce that special sound when you bite into them. And that all sausage manufacturers in the world which want this sound get the enzyme from this company.” “Or take Larsen Strings, the Rolls Royce among suppliers for cellos and other stringed instruments,” says Waldemar Schmidt. “Although much pricier than other brands, there are plenty of professional musicians who would not dream of using anything else.”

Spreading the seed
“It is these and many other stories about Danish company icons which I and my many highly qualified staff want to communicate with “Denmark Limited – Global by Design”. To light a beacon for corporate Denmark, which has so much to offer the world. One of the contributors to the book is mathematics Professor John Donaldson, father to Denmark’s future queen. He once said that the ravaging Viking hordes have left their genetic mark everywhere. Today the same thing happens, however with rather more finesse. The world’s largest sperm bank is Danish, and it is exporting to the whole world.”

Stories of world leaders
“Denmark Limited – Global by Design” is written by Waldemar Schmidt and Financial Times journalist Clare MacCarthy. Many organisations and prominent Danish business people have also contributed. The book contains case stories featuring 80 Danish companies in health technology, food, IT and telecommunication, engineering and construction, shipping and design. All the companies have a unique story to tell of how they became world leaders in their fields. The book is written in English.



“Denmark Limited – Global by Design” describes Danish companies which have become world leaders in their own area. The book has a number of introductory chapters of a more general character. This one is written by Hans Skov Christensen, CEO, Director General of the Confederation of Danish Industries.

Hans Skov Christensen


“It is typically Danish to ask what is typically Danish”, the Danish writer, Elsa Gress, once said. Nevertheless, in the autumn of 2005, the Confederation of Danish Industries invited 100 foreign businessmen and diplomats to its Annual Conference to debate the Danish mindset and how Danes are distinguishable from other nationalities.

Don’t just be nice – be inspired – was the main message from the 100 foreign guests. The message was basically a call for Danes not just to travel the world but to be inspired by the surrounding world and by foreigners and to dare to change attitude and habits.

A global outlook is an important prerequisite for Denmark. Some 712,000 Danes, or more than 40 per cent of the total private workforce, are employed directly or indirectly because of exports. From that perspective, it is not surprising that four-fifths of Danish companies consider globalisation as something positive which increases opportunities.

It is well known that the bumble bee can only fly because it doesn’t know that it can. This picture has recently been used when economists speculate on how Denmark has managed to ride on a wave of high competitiveness while large parts of Europe struggle to keep up the pace.

Danish companies prove competitive despite the fact that a number of new emerging markets – principally in Eastern Europe and South East Asia – enjoy considerably lower costs than Denmark. Danish companies have partly compensated for their high cost levels by being highly productive, thus ensuring that goods produced in Denmark do not grow too expensive. However, the phenomenon also proves that competitiveness is not just a question of production price but certainly has a quality aspect.

By making products of a higher level of refinement and finish, Danish companies can fill lucrative niches in the export markets by integrating more knowledge into the products through high quality, commitment to design, branding, service, customisation and constant innovation and renewal of export products. Doing so makes Danish products capable of achieving high prices in the world market compared with those of competitors.

Products that can be sold at higher prices than competing products are referred to as upmarket products. They are aimed at customers who are willing to pay a higher price for a quality product rather than purchasing a lower quality rival product at a lower price.

This is a strategy chosen by the major part of Danish export companies as about 40 per cent of Danish export goods consists of upmarket products –here defined as export products which are at least 15 per cent more expensive than similar products in the European Union. In this regard, the Danish pharmaceutical industry is a forerunner with more than 90 per cent of its products being upmarket. By comparison, only 35-40 per cent of Germany’s and France’s pharmaceutical exports are upmarket. And the trend has been rising since the end of the 1980s. This places Denmark a handsome fourth in the quality hierarchy of the EU. Commitment to upmarket products is of course not the sole opportunity available to Danish companies. However, in the age of globalisation, the aspect of balancing quality with price becomes increasingly important.


Every generation in history has its adventurers. When the young Marco Polo in 1271 decided to explore the world and head for uncharted territories in China, he discovered and fell in love with a proud culture and realised that Europe was not alone in the world. When he returned to Venice, he opened the eyes of European traders and exporters with his tales of a world far away and thereby planted the first seed for the development that we have recently named “Globalisation.” Globalisation has opened access to far corners of the world and in recent years, many Danish companies have moved from being national to global. Company focus is moving from international sales to global optimisation of the value chain, and Danish companies increasingly locate individual parts of the value chain where it is most profitable. Advances in transport and communication technology enable companies to outsource parts of the value chain to other parts of the world, and thereby sharpen their competitive edge to get access to special skills or simply to get closer to new markets.

Physical borders and distances are less important to global production networks. The international division of labour is growing not only across national borders but also across industries. For example, outsourcing of service tasks, transport tasks or complex tasks in IT or administration is today a natural part of company activities.


Denmark’s flexible employment regulations in collective agreements and labour legislation make it easy for companies to adjust to changing conditions and thus less risky to hire new staff. This has created a very dynamic labour market. Each year, 800,000 Danes, or one out of three, change to another job, some 250,000 Danish jobs are eliminated and around 260,000 new ones are created.

The high degree of flexibility entailed by labour market institutions concentrating on job creation rather than job protection does not make employees feel particularly anxious about their employment situation. On the contrary, Danish employees are among those in Europe who show the strongest feeling of job security.

Marco Polo spent 3 1/2 years’ travelling before he reached the town of Cambaluc, which later became known as Beijing. He would never have imagined that some day, the journey could be done by plane in just a few hours whilst chatting with customers on the internet on the way there.

The limited size of the Danish market has encouraged Danish companies to be a new generation of Danish Marco Polos who eagerly look for new territories to explore. And they are proving to be capable and creative explorers.

The keywords for success are global outlook and adaptability. The companies that are most successful see change as an opportunity and not as a threat.

Every process of change requires seizing new opportunities. This underlines that the winning strategy is dynamic. Countries or companies that are not constantly aware of adapting to the more and more rapidly changing business climate will soon find themselves on a downhill slide. Or put differently: in the global economy, the distance between success and failure has decreased.

Had Elsa Gress been alive today, she would have had noticed at least one thing that is typically Danish: the nation’s companies are global oriented and specialized. Or maybe even truer: specialization and global orientation are prerequisites for Danish companies to be successful.




DRUG DELIVERY: Danish researchers have found a method of delivering drugs to cancer cells using sugar-coated RNA

In 2006, Professors Andrew Z. Fire and Craig C. Mello won the Nobel Prize in medicine for their discovery of how individual gene expression in our cells is controlled. Their work has been hailed as a breakthrough. By identifying the portion of human DNA that synthesises faulty proteins, which results in cancer cells, Fire and Mello have succeeded in creating the RNA that regulates the synthesis of the problematic proteins, thereby laying the foundation inhibiting the formation of the diseased cells.

However, actually getting the RNA into these cells is a major task, since they have a formidable ability to prevent such attempts. Considerable cunning is required, and Professor Jørgen Kjems and his team at the University of Aarhus, Den-mark, have plenty of it.

Trojan Horse
Inspired by the legend of the Trojan Horse, the Aarhus team has found a method of delivering RNA molecules to the diseased cells so that the disease process is arrested.

“Comparisons with the Trojan Horse are appropriate,” says Professor Kjems. “We play on the diseased cells’ appetite for sugar. A cancer cell loves sugar, and so by “sugar-coating” the RNA molecule, we can smuggle the disease treatment into the cell.”

Sugar from shrimps
Today’s Trojan Horse drama is being acted out at much smaller scale than its historical precedent, namely nanoscale, with a substance derived from shrimps.

“The shells of shrimps and other marine crustaceans are an abundant source of the complex sugar chitin, which provides an excellent starting material for gaining sly access to diseased cells,” says Jørgen Kjems. “By chemically modifying the chitin we can make chitosan, which we can combine with the RNA to form nanosize particles that are programmed to find their way to the diseased cells. Here they attach themselves to the cell surface, which folds around the sugar coating. Inside the cell, enzymes break down the sugar and release the RNA which is now free to do its repair work.”

Green mice
The groundbreaking discovery by Professor Kjems and his team of the RNA delivery method may have future importance for the treatment of arthritis, infections and various forms of cancer. Until now they have used “green mice”. These are diseased mice into which a gene from a green jellyfish has been inserted. The gene causes the mice to glow green under special light conditions. When the mice are treated with the RNA, the places where it has an effect turn white.

Professor Jørgen Kjems




HEALTH TECHNOLOGY: When blood passes through a narrowed coronary artery it creates an audible turbulence. A Danish student has developed a computer programme, which can spot the sound and reveal the potentially life threatening condition much earlier than has so far been possible

Danish PhD student Samuel Schmidt has developed an ingenious computer programme, which can ’translate’ sounds from a digital stethoscope, and reveal arteriosclerosis in the coronary artery. In the long term the invention will enable GPs to identify at an earlier stage patients who are at risk of coronary thrombosis.

About 22% of all deaths in Europe are associated with arteriosclerosis of the coronary artery, which often leads to myocardial infarct – better known as a heart attack. The majority of these deaths could be avoided if arteriosclerosis of the coronary artery were identified at an early stage and preventive treatment given.

Visualising the sound
“It is the arteriosclerosis, which typically gives rise to blood clots,” says Samuel Schmidt, a postgraduate student at the Institute for Health Technology, Aalborg University. “The coronary arteries supply blood to the heart to enable it to function. When the arteries clog up, it increases the risk of blood clots and heart failure.” Samuel Schmidt’s invention uses the digital stethoscope’s ability to hear blood flowing through the coronary arteries. “When blood passes through a narrowing it creates an exit turbulence which is audible,” says Schmidt. My invention uses various sound recognition models to mathematically analyse and visualise these sounds.”

Inexpensive tool
Until now doctors have had to use expensive and time-consuming coronary angiography to reveal the presence of arteriosclerosis. But it is often first when the disease has progressed that angiography is performed. Samuel Schmidt’s invention makes it possible to develop a relatively cheap tool for GPs, which together with their diagnostic knowledge can make the alarm bells audible much earlier.

Samuel Schmidt and his co-student Claus Graff are currently patenting the software on which the analysis method is based.

“If everything goes as we expect the market could be worth billions,” says Samuel Schmidt. “The response we have received from GPs has been very positive. The new tool gives them the opportunity to refer patients for treatment before damage is done.”



SMALLPOX: Smallpox is much feared as a potential biological weapon, yet currently stockpiled vaccines can only be used for 75% of those who especially need protection. But now Bavarian Nordic has developed a vaccine for everyone.

Besides being a state-of-the-art pharmaceutical factory, Bavarian Nordic’s production facilities serve as an incubator for chickens. The company is a major producer of chicken embryo cells, which are used as growth media for the smallpox vaccine Imva-mune.

Although no cases of smallpox have been registered anywhere in the world since 1980, the threat of its reappearance is very real. An outbreak can occur in several ways. It could be as a result of a terror attack, or a species-jump from animals to humans, or the mutation of an existing virus, or its escape from a secure virus storage facility. With a virus incubation period of up to 14 days, and with a world population constantly travelling from one part of the world to another, a smallpox outbreak would be a catastrophe for thousands of people.

Vulnerable groups
For this reason many countries have stockpiled large quantities of smallpox vaccine in readiness for a potential outbreak.

But there is a problem with existing stocks of vaccine. For a quarter of all the people with the greatest need for protection, the current vaccine might kill them rather than save them. They are people with insufficiently robust immune defences: children, the elderly, HIV positive, cancer patients, pregnant women and people with organ transplants.

Now a Danish research based company, Bavarian Nordic, has developed a smallpox vaccine which can be used by all, and is free of side effects.

Order from USA
“The vaccine, called Imvamune, has been supported by the American health authorities throughout the testing period,” says Rolf Sass Sørensen, Vice President of Bavarian Nordic. “Smallpox virus spreads very easily, and is viewed as a constant threat by the US anti-terror agencies. To date we have supplied research and test doses to the USA worth almost USD 170 million. We have ourselves invested in building production facilities to handle the next order, which will be for many million doses of vaccine. The US health authorities have so far pledged to buy 20 million doses with the option of a further 60 million. We are confident that the actual order will come this year.”

Strengthening immune defences
Bavarian Nordic’s smallpox vaccine utilises its MVA-BN® gene technology to generally strengthen the immune system and build up resistance. The vaccine is protected by around 400 patents.

“The technology has made it possible to produce a vaccine, which elicits an immune response in 3-4 days, whereas conventional vaccines take 10-14 days,” says Rolf Sass Sørensen. “Furthermore, there are no side effects and everyone, including vulnerable groups, can be vaccinated. The unique feature of the technology is that it represents completely new thinking about vaccines. It has both a preventative and a therapeutic mode of action, which has relevance for many other diseases including cancer, HIV and measles. We are also developing a product to strengthen the general immune defences, which if successful could become a universal vaccine.”

Vice President Rolf Sass Sørensen, Bavarian Nordic




Photo: Flemming Pedersen, CEO, NeuroSearch

OBESITY: The most common predisposing factor for type 2 diabetes. A Danish research company is testing a drug, which via the brain influences metabolism

NeuroSearch, a research based Danish biopharmaceutical company, is close to completing development of a drug for the treatment of obesity. The drug is aimed at preventing development of type 2 diabetes. The candidate drug –tesofensine – is a result of the company’s research in ion channels and cell membrane transporters, which are important to neurotransmission in the brain.

NeuroSearch originally developed tesofensine as a drug for the treatment of Alzheimer’s Disease and Parkinson’s Disease. But during preclinical studies, it was noticed that tesofensine showed some remarkable side effects: the drug markedly improves glucose tolerance and insulin sensitivity as well as lowering cholesterol and fat levels in the blood. Tesofensine also has a significant effect on weight and fat reduction.


“There are many different ways of tackling obesity,” says Flemming Pedersen, CEO, NeuroSearch. “Our route is via the brain, where tesofensine has an effect on neurotransmitter production which can in turn influence metabolism.” To Flemming Pedersen, obesity is a disease of pandemic proportions.

“When patients become obese, it is often very difficult to tackle it with conventional slimming aids. Patients may lose weight initially, but quickly put it on again.” The phase II clinical study was initiated in mid 2006 and completion is expected mid 2007. Tesofensine is planned to reach the market after 2010.


In 2000 NeuroSearch produced candidate drug NS2359 following research into neurotransmitters in the brain. In the long term it could be a significant advance in the treatment of depression.

Pharmaceutical giant GlaxoSmith-Kline believes so much in NS2359, that in 2003 it entered a strategic alliance with NeuroSearch with a view to completing its development.

“GlaxoSmithKline has acquired the rights to NS2359,” says Flemming Pedersen of NeuroSearch. “Since the agreement was entered, they have paid all development costs and have taken on all marketing activities, which will be quite sizeable. NeuroSearch will also receive significant milestone payments as well as attractive royalties on sales. To date, phase II clinical studies have been initiated, involving several hundred volunteers in many countries.”

NS2359 has a “triple mode of action”, which means that it affects three neuro-transmitters simultaneously. This mode of action is expected to produce an optimal reduction in disease symptoms and a much faster response time than that seen with the antidepressants already on the market. An earlier study has shown that NS2359 results in a considerable improvement in cognitive functions such as awareness, concentration and memory, which can be adversely affected by standard antidepressant treatments.



ADVERTISING GADGET: The pyramids in Egypt and Latin America are amazing. But when Peter Simonsen turns a pyramid on its head, and gets Madonna, the latest Toyota or Microsoft Vista’s symbols to dance, drive or drift inside it in abstract choreography, and in perfect 3D, then the magic reaches new heights.

Peter Simonsen is the man behind Cheoptics360, which uses invisible screens, mirrors and video to create free floating images in perfect 3D. Cheoptics360 has already pushed the visual communication envelope in advertising. Long term, it could have a revolutionary impact on the film industry and theatre.

Blending fantasy and reality
“Cheoptics360 offers whole new ways of showing films and presentations,” says Peter Simonsen. “The audience sees video as fluid images, which are seen in perfect 3D from every angle. It also allows fantasy and reality to be blended together in a new way. Breaking out of conventional flat screen formats enables action to be shown in a limitless space.” In the advertising world, where competition to attract consumer attention is especially tough, Peter Simonsen’s pyramid has received a lot of interest. The system has been used at presentations and events for multinational concerns in New York, London, Tokyo and Dubai. Currently Peter Simonsen’s company viZoo and collaboration partner Ramboll are developing the system into a complete concept in the form of boxes, which can be constructed as advertising columns at exhibitions, in airports or in railway stations – anywhere where consumer attention can be attracted.

Physical images
“The idea and system have been enthusiastically received by the advertising industry because of the tremendous creative potential,” says Peter Simonsen. “I see countless opportunities when polymer TV screens are further developed. When screens can be bent, rolled or angled, it will make it possible to create images in physical form.”



Kitchen utensils of international class
Eva Denmark has received more international design awards than any other Danish company. Its consistent design quality has earned the company over 100 awards, and new ones are added at regular intervals.

Eva Denmark
Director Jan Engelbrecht, Eva Denmark A/S underscores the values designed into its product range. “An EVA product must naturally be functional, but above all it must signal quality and lifestyle. It must be beautiful to look at, nice to work with and help to raise working processes from routine to pleasure.”

In the past 50 years, Eva Denmark has developed from a hardware producer into a company, which specialises in all the things necessary for cooking and serving food, in a range which synthesises innovation and design.

“From the moment the first whisk was given the EVA name, we have aimed to put innovation in our products,” says Engelbrecht. “We were the first to make Teflon coated frying pans. And our version of an ordinary product like kettle holders received a design award, not just for looking good, but also because we make them in silicone which offers the best insulation and is easy to clean. We carefully think through every little detail to achieve the optimal result every time.”

Photo. Director Jan Engelbrecht

From making products for the kitchen Eva Denmark has expanded into the dining room and living room, with tableware, vases, jugs and bowls. The next area in the company’s sights is the outdoor terrace, which is increasingly used in modern residential life. The first step has already been taken with an outdoor barbecue which in both form and function sets new standards for outdoor meal making.

EvaTrio comprises a classic range of pots designed by Ole Palsby. The EvaTrio name refers to the three materials in which the range was originally produced: aluminium, cast iron and copper. Today the range is also made in stainless steel and with SLIP-LET non-stick coating. Each of the materials has its own special value. The shared design and sizes allow combinations which make the most of the fewest tools.



Wine always tastes best when you drink it from the right glass. So when Eva Den-mark decided to add wine glasses to its range of functional cooking and serving utensils, it teamed up with the very best when they were satisfied in every respect, did Eva Denmark’s glass blowers start working. The resulting design was exquisite, elegant, and harmonious with all the characteristics to bring out the grape varieties. The hand made edges of the glass are uniquely formed at an angle of exactly 14 degrees. The sloping edge enhances the wine’s bouquet and makes each glass into a work of art.


With EvaSolo, Eva Denmark has expanded from the kitchen to the dining area with a long list of innovative products, from the waste bin with its ingenious lid and bag system to a trendily insulated coffee percolator which has put the art back into coffee making. EvaSolo is classic Danish design with clever ideas in every detail. The materials used are steel, aluminium, glass and porcelain. EvaSolo products are design by Henrik Holbæk and Claus Jensen.



DESIGN: All good design is based on logic. And for designer Lars Rømer-Nygaard the logic always leads to the Golden Section. Then the design works

To architect Lars Rømer-Nygaard design and music are two sides of the same coin. Based on the Golden Section, a fascination with the peculiarities of magic squares and the fundamental role of 1V2 in mathematics, combined with a polymath’s intricate brain, he moves effortlessly between jazz at an advanced level, inventions, development of building and production methods, bookcases and notice boards.

“To me design is a matter of logic,” says Lars Rømer-Nygaard. And with the Golden Section and 1V2 in my toolbox, the result is renewal every time.”

The ultimate bookcase
Rømer-Nygaard and colleague Per Borre’s latest bookcase system Nonus is conquering an international market based on the same approach, by logically determining desired and undesired properties. The bookcase should be: able to be assembled without the use of nails, screws, brackets or glue, flexibly put together in endless individual combinations, suitable for placing along a wall or around a corner. All the problems were solved with a both simple and ingenious principle, where all the parts slide into each other and lock into position at the back so that the parts function like a bond in brickwork. A patent for the system has been applied for, and gradually as the system’s success spreads, large scale production is being prepared.

“The way to assemble Nonus is simple logic, once you understand the principle,” says Rømer-Nygaard. “The fact that we have also put beautiful formats into the construction itself by designing a universal module according to the magic square, makes the bookcase even more beautiful.”

Inspired by music
When Lars Rømer-Nygaard plays jazz trumpet, he is also in the golden section’s universe where music and the attempt to square the circle are elevated to a higher plane.

It was during a jam session that Lars Rømer-Nygaard had the idea for the prefabricated Mansard roof construction, where the sides are lifted with a crane into the vertical position. With specially patented brackets, the lowest part of the roof is first fixed to the wall plate, after which the roof parts are lowered towards each other. When the two halves meet at the right angle, they click together and the roof construction is complete.

Rømer-Nygaard has also designed a notice board for use with both magnets and pins, which has become highly popular. Thought through logically, like a mathematical equation, where the correct solution suddenly appears. Eureka!




SHIPPING: Never before have Danish shipping companies had so many ships on order. The new ships will swell the fleet by 50%

Danish shipping companies have embarked on the biggest newbuild programme ever. A total of EUR 12 billion is being invested in new ships across the shipyards of Asia and Europe. By 2011, more than 250 ships will have been delivered, a figure corresponding to 50% of the current Danish merchant fleet. The newbuild programme will bring the average age of the Danish merchant fleet’s ships below 5 years. The average age of the rest of the world’s fleet is about 12 years.

“The record-breaking newbuild programme reflects the optimism of Denmark’s shipping industry,” says Torben Janholt, chairman of the Danish Shipowners’ Association and director of J. Lauritzen shipping company. “Since 2002 the industry has seen annual growth of 15- 20%. We estimate that Danish shipping companies contributed over EUR 21 billion gross to 2006 foreign exchange earnings.”

The growth is coming not only from shipping freight with the companies’ own ships, but also from solid business acumen regarding buying and selling of tonnage, and chartering of foreign ships. The Danish shipping industry’s operation of foreign ships in pool collaborations counts for three times more than the operation of its own ships. About one tenth of the world’s merchant fleet, corresponding to more than 1 billion tons, is controlled by Danish shipping companies.


MARITIME CLUSTER: As a seafaring nation, Denmark has a lot to offer: world class shipping and operations, a leading maritime equipment industry, strong innovation, research and development, and training

The Maritime Cluster in Denmark is more than shipping companies and ships. Around 100,000 people work in a wide range of shipping-related industries, including design of ships, shipbuilding, navigation and telecommunication equipment, electronic control systems, engines, paint and shipfitting.

“When our ships are built in Korea, China or Japan, it’s actually only the assembly work and the steel which is sourced locally,” says Jan Kastrup-Nielsen, president of Lauritzen Kosan. “Danish developed or produced equipment and fittings usually constitute up to 35% of the price. And it is not only ships ordered by Danish shipping companies. Both shipping yards and foreign shipping companies have woken up to Danish sub-suppliers.”

In parallel with its strong and innovation driven industry, Denmark has built a leading-edge research and development environment which forms part of the Danish Maritime Cluster. Research into subjects which help define the ’Quality Shipping’ concept are conducted at the Technical University of Denmark, the University of Southern Denmark and at research centres around the country. Key areas comprise robotics, geographical information systems, collision analysis, wave loads, software for logistics and more besides.


All Danish shipping companies support the Quality Shipping concept as defined by the UN International Maritime Organisation IMO. The concept covers effective environmental protection in connection with shipping, safety at work and legal rights of sailors as well as compliance with international rules regarding shipping safety and other international conventions.

Most Danish shipping companies put further parameters into the concept: that agreements are strictly adhered to, that cargos depart and arrive precisely on time and are not damaged on route, that prices reflect market conditions, and that technological improvements are constantly made to both fleet and working processes.





SHIPPING: New gas carriers from Lauritzen Kosan are designed in every detail to protect the environment

Photo: Director Jan Kastrup-Nielsen, Laurtizen A/S

Danish shipping is quickly establishing itself as a world leader. The Danish shipping industry itself believes this is due to the Quality Shipping concept, which the Danish Shipowners’ Association is operating with. High quality ships, well-trained sailors and advanced logistics systems all help to ensure deliveries without delays. On every benchmark criterion, Danish shipping companies are pushing the performance envelope.

One striking example is the building of 10 gas carriers which Danish shipping company Lauritzen Kosan has under construction in Korea. Right from the drawing board, these carriers are designed to set new standards for transporting Liquefied Petroleum Gas (LPG) and petrochemical gases on carriers.

Green Passport
“Before we designed the new carriers, we started thinking from first principles,” says director Jan Kastrup-Nielsen, Lauritzen Kosan A/S. “We took our core values as a starting point: Competence, Respect, Entrepreneurship, Accountability, Team Spirit and Enthusiasm, and asked ourselves how can we build better ships. Every part of the carrier was scru-tinised. This resulted in a large number of improvements, so our ships today are miles ahead of traditional gas carriers regarding the external and working environment, safety and effectiveness.” The 10 new vessels are the first gas carriers in the world built from the outset to meet the UN’s International Maritime Organization’s requirements for environmental friendliness – the Green Passport. This requires that all materials used in the carriers are registered so that the correct precautions are taken when the carriers are scrapped, and adverse environmental impacts are avoided.

“At some point it will be a requirement for all vessels,” says Kastrup-Nielsen. “We have implemented the Green Passport before it becomes compulsory, both to show that the environment matters to us and to keep ahead of the competition, despite the expense.”

Saving time and money
“To improve the carriers, we developed the idea of exploiting residual gases from the main tanks for fuel,” says Kastrup-Nielsen. “It reduces environmental impact as well as making the process of cleaning the cargo tanks more efficient. The gas products we carry often differ widely in structure and chemistry, and this requires careful cleaning when the cargo type is changed. In collaboration with the Danish company Oxymat, we have developed an advanced nitrogen plant which together with containerised deck tanks are central to making our cargo handling process more efficient. The plant carries the residual gases from the main cargo tanks up into two 20 foot container tanks placed on the deck. Whereas hitherto cleaning had to be carried out in port, it can now be done at sea, and when we arrive in port, loading can start immediately. It saves an amazing amount of both time and money.

Lauritzen Kosan’s new carriers also break with traditional thinking regarding release of residual gases from the main tanks. Instead of venting residual gases to the atmosphere, the shipping company has developed methods of utilising the gases for producing electrical power, or to add to existing gas cargos of the same type. The methods will reduce total gas release from the 10 carriers by approximately 4,000 tons annually, at the same time saving on heavy oil for generator operation.”

Danish subsuppliers
The Green Passport, the nitrogen plant and the development of the fuel system for the auxiliary engines are just three out of 39 improvements designed into Lauritzen Kosan’s 10 new gas carriers. Many of the improvements have been created in collaboration with other companies in the Danish shipping cluster. When the carriers are completed and sail from the Korean shipyard, components produced in Denmark or under licence from Danish companies will account for around 30% of the value.

“We have been right down into the details – whether it’s a pump, a hydraulic system, a manifold or a major upgrade of an important element such as crew’s quarters. It’s all part of setting new standards for what modern carriers can do. At the same time it gives us a competitive edge which few others can match. All of this is being done for the sake of our customers, to give them the best in terms of safety, environmental consciousness and effectiveness.”


SHIPPING: With new international rules for tankers, Herning Shipping is well on course for the future. As old ships are sold, new ones constantly arrive

Herning Shipping is one of the most rapidly growing companies in the industry –last year it received delivery of a new tanker every month. The growth of the fleet is expected to continue this year, with contracts in place for building new ships, and several new timecharter ships for delivery in 2007 and 2008. Organic growth over the next couple of years is likely to bring the total fleet up to around 50 ships. Herning Shipping will probably own half of this total, while the rest will be on timecharter.


Global presence
The newbuild programme is the result of a globalisation strategy initiated by the company a few years ago. From being a small speciality shipping company operating in northern and western Europe with oil and chemical tankers in the 500 – 6,000 DWT range, Herning Shipping is today steaming ahead towards a real global presence. A new office in Singa-pore will ensure the company’s growth in the Far East. Herning Shipping also has a company in southern France, which coordinates activities in the Mediterranean and Africa. By virtue of its newbuild programme, the company also has a presence in China, Indonesia and Turkey.

Herning Shipping’s strategy has given it one of the world’s youngest fleets, with an average age of 5.4 years. The tonnage of the ships is also increasing. Three of the new vessels for delivery this year will be over 11,000 DWT.

Director Lars Vang Christensen

All ports are reachable
The new and larger ships together with the existing fleet expand Herning Shipping’s possibilities. “Larger ships give us more flexibility, so we can offer a better service to our customers, without compromising our fast and reliable quality transportation of liquid products in bulk directly from large oil companies or from customer to customer. Our ships can call at any port and navigate straits, rivers and canals which are unnavigable to others,” says director Lars Vang Christensen, Herning Shipping.

Lars Vang Christensen backs this up by saying that Herning Shipping’s fleet made over 600 calls to port per quarter in 2006, demonstrating the company’s ability to optimise its logistics.

“Tank cleaning is a good example of our quality and environmentally friendly shipping. In just a couple of hours we can change product, which can range from heating oil to exquisite wines. Few others can do that. It gives us a flexibility which benefits both ourselves and our loyal customers.”

Healthy growth
Herning Shipping’s transport quality has helped it gain several long-term contracts with global oil companies. Two thirds of the company’s revenue comes from contracts of affreightment, while the rest comes from the spot market. Normally such a split provides a low risk profile, but does not generate strong growth. However Herning Shipping has achieved around 20% annual growth in available tonnage.

“The new international rules for tankers, which came into force from the start of this year, mean that many older ships will have to be scrapped or rebuilt,” says Lars Vang Christensen. “We have already started doing it. With the global economy looking as it does now, the future for quality transportation of refined products looks bright. There is more need for us today than ever before.”


The Oil Queen of Herning

The history of Herning Shipping centers around “the Oil Queen of Herning”, Vitta Lysgaard. Together with her husband Peder Lysgaard, Vitta in 1958 established Uno-X, an oil company which achieved immediate success, with petrol stations all over the country. To ensure oil and petrol supplies, the couple founded a small shipping company in 1963.

When her husband died four years later, Vitta showed her true character. Widowed with three children, she ran both the oil company and shipping fleet single-handed. Her eldest son Knud later joined the firm and together they sailed the company to success. Uno-X was eventually sold, and when her son died in 2001, Vitta decided at the ripe old age of 71 to take over the management of Herning Shipping as.



BUNKERING: The lifeblood of efficient shipping is efficient bunkering. On time, at the right quality and at the right price. Dan-Bunkering Ltd. is a leading specialist in the sector

If a ship advises its arrival in Yokohama on Tuesday at 17.00 and departure at 21.00, then it means that the ship must sail at 21.00, and not Wednesday at 01.00 because the necessary bunkering had not been arranged. Even a delay of a few hours can result in disproportionate costs for shipping companies.

“Bunkering of oil and lubricants on time, in the right quantities and of the right quality, cannot be allowed to go wrong,” says sales director Jesper Juhl of A/S Dan-Bunkering Ltd., headquartered in Middelfart, Denmark. The company also has offices in Copenhagen, Kaliningrad and Shanghai. Dan-Bunkering has become the world’s second largest company in this niche sector by cultivating those quality criteria sought after by shipping companies worldwide.

“And of course at the right prices,” he adds. “If a shipping company can obtain the same service at a cheaper price from another supplier, they will take it. We are constantly on our toes, do our homework and offer that little bit extra to gain and maintain our customers’ loyalty.”

Understanding customer needs
One of the reasons why Dan-Bunkering is one of the most popular companies in its sector, is because it has its own shipping company in the United Shipping & Trading Company Group.

“Having our own shipping company means we understand customer needs,” says Jesper Juhl. “We know where problems can arise and what is important to shipping companies – the right price and timely delivery of the right products, both onshore and offshore. One of our specialities is offshore servicing of all the ships which ply the Baltic Sea. Ships sailing to and from ports in the Baltic Sea know that we have the right products. We just need to be told a rendezvous point and we will be there without the ships needing to call at port. Bunkering happens at sea, regardless of the time, weather or wind.” It is primarily the company’s large network of supply companies and its access to the product market with the right prices and qualities which has made the company one of the shipping companies’ preferred bunker partners. Dan-Bunkering uses a vast number of larger and smaller operators all over the world.

Lifeline for ships
Another reason is the egalitarian approach Dan-Bunkering takes to customers. There is no distinction made between a delivery of 1,500 litres to a small pilot boat or 15,000 tons to the world’s largest container ships.

“Everyone is entitled to quality, delivery assurances, good service and all the extras such as water, provisions, the special tobacco for the captain or the crew or any specialities of food. We help in changing of crews. Or if a sailor gets sick and needs treatment on land. Here too, we are the direct lifeline for many ships,” says Jesper Juhl.



SHIP TECHNOLOGY: These days a ship’s bridge is an Aladdin’s cave of instrumentation. The Danish company DEIF A/S is capturing the world market.


Standing on the bridge, the captain is in command of extremely valuable property: the ship, its crew and the cargo. To handle this responsibility he has, in addition to his training and experience, a complicated system of control instruments which keep him constantly informed of the functioning of the entire vessel down to the smallest valve and pump.

A modern vessel is controlled by such advanced computer technology that the helmsman and captain can essentially sit back, relax and enjoy the trip, with an occasional glance at the instrument panels.

The big picture
“That glance is very important however, because it gives a total overview and confirms that everything is as it should be: engine operation, cargo status and ship’s course are correct and no unpleasant surprises are waiting round the corner. DEIF provides that overview.”

So says director Toke Foss of DEIF A/S, an abbreviation of Danish Electronic Instrument Factory. The company has supplied monitoring and control systems for ships since 1933. Today DEIF A/S has a 50% share of the world market for control equipment for navigation and other specialised, illuminated bridge instruments.

Analogue overview
“Safety and reliability is our strength,” says Toke Foss. “While the workings of a modern ship are largely based on computer technology, the control instruments are still in analogue format. Instead of showing digital numbers, our instruments translate the electronics into pointers. It might appear technologically conservative, but experience shows that analogue instrument formats give the best overview.”

A bridge bristling with instrumentation of all kinds can appear confusing. So in collaboration with a large number of main suppliers such as Rolls Royce and Kongsberg, DEIF A/S is creating uniformity and shared standards to replace confusion with clarity.

“Unfortunately there is still much to be done,” says Toke Foss. “Because the instrumentation on the bridge is often provided by many different suppliers, each with their own design and colour. And usually the ship owner or the shipyard do not specify the design. We make a difference by collaborating with our customers on design and uniformity to improve the overview.”

In addition to its speciality, Marine Bridge Instruments, DEIF A/S is also a leader on the international market for motor and generator control. DEIF’s main area is power management systems which control the entire power plant on board large ships as well as decentralized power plants and wind turbines on land.



AVIATION: After six turbulent years, the Scandinavian airline SAS has rediscovered optimism and growth. The enormous annual losses since 2002 have at last been replaced in 2006 by a surplus, showing that the company’s austerity measures in the form of cost-cutting and mass redundancies have worked.

Since 2002 the Scandinavian airline SAS has implemented austerity measures to bring the company back into the black. In 2006 the company made a profit following several years of hefty losses.

But the draconian measures have also changed SAS and the way it operates. In former times, the airline enjoyed an elevated status, where an attitude of superiority prevailed. Today SAS can best be described as adaptable and market adjusted.

Passenger equality
“From being almost unapproachable in our ivory tower, and only really concerned with business class customers, we have now come down to earth,” says director Susanne Larsen of SAS

Danmark, which is one of the four core companies in the group that contributed most to the good results in 2006. “Today we consider all our passengers to be equally important. Whether it is passengers seated at the back flying on economy tickets, or those seated in the middle paying a bit more for flexibility, or our business class passengers with all the benefits they get. Business class and economy extra are still our lifeblood, but we wouldn’t have them without the passenger volume that the economy class adds. We depend on having a good product for all three customer groups.” Susanne Larsen joined SAS Danmark in 2004 as director, and since then the company has improved its results by more than DKK 500 million annually. Larsen’s common sense, market instinct and sound business sense have clearly demonstrated their effect. She has also introduced a departure from the airline’s previously inflexible ways.

New dynamism
“Previously, route plans were not questioned. In essence, they were just repeated from one year to the next,” says Susanne Larsen. “But if we keep a route with too few passengers, we lose money. We must listen to customers, and make our traffic programme dynamic. By closing some routes, we can open a lot more new ones. London City, Luxemburg and Palanga are new destinations which very quickly have become so successful that we have increased the frequency or deployed larger aircraft. In a dynamic traffic programme we fly where customers are, and regularly adjust the number of seats and flight frequencies to meet customer needs.”

Cheap tickets mean more passengers
The tough measures implemented by SAS have increased the working hours of both pilots and cabin crew. The company has also cut costs by pulling several aircraft out of operation. At the same time, SAS Danmark handled 400,000 more passengers in 2006. The cutting of loss-making routes while at the same time introducing one-way and low price tickets, has helped raise the cabin factor to a record level of 72.9%.

“The good progress we have made is due not only to our introduction of low price tickets and the advance of budget airlines, but also the adjustment of our commercial products,” says Susanne Larsen. “Cheap tickets mean more passengers. The market has simply become bigger and that has benefited us all.”

Desire to travel
SAS now has a much better capacity utilisation of its aircraft and more flexible route planning. When SAS reopens a local route in Greenland (Søndre Strømfjord/Kangerlussuaq) in May, it will only operate from May to September, when the number of tourists are at its peak. A new route is also opening between Copenhagen and Pristina in Kosovo, as well as extensions of existing routes to London City Airport, Geneva, Aberdeen, Brussels, Kristianssand and Luxembourg.

“We are currently experiencing a general boom in aviation,” says Susanne Larsen. “The Danish market is growing by around 600,000 passengers annually, of which we have a 50% share. We expect to see continued growth in the desire to travel. Globalisation means more air travel, and all the exclusivity formerly associated with it will disappear. We need to be more efficient, and that is something we are en route to achieving.”

Fingerprint readers save time

Increased security in airports worldwide is a challenge to airlines. While taking accounts of these demands, SAS is making it as easy as possible to fly by looking at ways of optimising time use before, during and after the flight. SAS has introduced time-saving biometrics when luggage is checked in. Passengers and their luggage are automatically matched with a fingerprint reader. The system has been introduced in Swe-den and will be tested in Denmark during 2007.

SAS will also introduce more fast-tracks at security checkpoints to reduce waiting time at the gate to 15 minutes.

Director Susanne Larsen of SAS Danmark

CO2 neutral

Aircraft emit a lot of CO2. SAS acknowledges this, and is introducing novel ways of making flights CO2 neutral. From spring 2007, SAS is offering passengers the option to compensate for the flight’s CO2 emission by reducing it in another sector. Passengers pay an amount depending of the length of the flight (e.g. Copenhagen to London costs DKK 12-15 per passenger), which goes directly to investment programmes in renewables or CO2 reduction elsewhere in the world.-The financial transactions and investments in CO2 reduction projects are carried out by an independent company specialising in this area.



Esbjerg is Denmark’s largest port on the west coast

PORTS: Esbjerg is Denmark’s largest port on the west coast. The Port of Esbjerg is planning major investments to become Denmark’s new intermodal transport centre

The city of Esbjerg lies on the Danish west coast, facing the British Isles across the North Sea. A century ago it was no more than a collection of fishing huts, but today it is Denmark’s fifth largest city. The cause of the transformation was the harbour, which was constructed for the purposes of Denmark’s first major export initiative: Bacon and butter to Great Britain.

Since then the Port of Esbjerg has grown into one of Denmark’s largest. Agricultural exports to Great Britain are now only part of the picture. Today the development of the port is equally the result of offshore activities in the North Sea, rapidly increasing transit exports from the entire Baltic area, ferries to both Britain and the continent and as a port of departure for Denmark’s massive exports of wind turbines.

“North Sea traffic to and from the Port of Esbjerg will, together with offshore traffic to the oil and gas fields in the North Sea, continue to be the activities, which drive the port’s growth,” says port director Ole Ingrisch. “We are planning to invest over EUR 140 million on a brand new south harbour and a high efficiency combi-terminal, as well as extending and modernising the existing quay system. The Port of Esbjerg will become Denmark’s new intermodal transport centre.” The aim is to increase the amounts of goods shipped from the current 4 to 5 million tons. Specific investments will include a back-up service to the current crane capacity with Scandinavia’s largest mobile crane, which can lift 150 tons. Another investment is a completely new quay, specially designed for drilling rigs, together with additional areas associated with the construction of a new wind turbine park in the North Sea.

“The offshore industry is increasingly bringing drilling rigs to the Port of Esbjerg for modernisation and maintenance, and we have built up considerable competences in this field,” says Ingrisch. Out of a total industry workforce of around 10,000, almost 7,000 work in Esbjerg. On top of that there is all the offshore industry logistics. We have supply ships to the North Sea that sail up to 70 times a month. And two helicopter companies operate a daily service to the North Sea installations.”



OFFSHORE: The Port of Esbjerg services some of the world’s largest and most advanced drilling rigs for Maersk Contractors. The company, which leases drilling rigs to the world’s largest oil companies has embarked on a major expansion programme

One of the main users of the Port of Esbjerg is Maersk Contractors, a part of the giant A.P.Moller – Maersk group, and one of the world’s seven largest operators of oil and gas rigs. The company operates worldwide with a fleet of 23 drilling rigs and 3 floating production units. Maersk Contractors has two of the world’s largest and most advanced drilling rigs – Mærsk Inspirer and Mærsk Innovator.

In response to the oil industry’s rapid growth in recent years, Maersk Contractors has initiated the company’s largest ever expansion programme. Over the next three years, its fleet will be expanded with three new deep water semisubmers-ibles, six high efficiency jack-up rigs and a new FPSO (Floating, Production, Storage, and Offloading).

When Maersk Contractors put its first drilling rig – Mærsk Explorer – into service in 1975, it was the largest of its kind in the world. The rig was used by Dansk Undergrunds Consortium (DUC) in the North Sea, and remained contracted to DUC almost without a break until it was sold in 1998. Mærsk Innovator and Mærsk Inspirer are so large and powerful that they can lift their hull to operational height with Mærsk Explorer standing on the deck. The two giant rigs each have three 250 metre-long legs which enable the rigs to work to a depth of 150 metres in the world’s roughest waters such as the North Sea.



DISTRIBUTION: Danske Fragtmænd a.m.b.a. has introduced the world’s most comprehensive electronic documentation and data collection system

As a new initiative in Den-mark’s transport and logistics industry, Danske Fragtmænd has introduced an electronic records system, which customers can directly access to check invoices, statements etc. The system, called Track & Trace, is based on electronic scanning of all consignment notes and enables every detail of goods in transit to be monitored. Track & Trace functions both as consignment documentation and as a records system, which can be used for future despatches.

Danske Fragtmænd is Den-mark’s largest national transport and distribution company. It is also a cooperative in which 130 independent carriers have shares. The company operates 23 cargo terminals and 20 warehousing facilities across Denmark, from which over 40,000 consignments are despatched daily.

“The international side of our business is currently growing particularly well,” says Peter Jepsen, sales and marketing director of Danske Fragtmænd. “International companies are using our distribution network in Denmark, well supported by our electronic records system and Track & Trace system, where each consignment can be monitored on-line by both sender and receiver. It helps to provide the security, which foreign customers expect from us.” By the beginning of this year, there were over 100 million electronic consignment notes in Danske Fragtmænd’s records system. Consignment notes can be traced on-line three months back.





Port of Køge
Baltic Kaj 1
DK-4600 Køge
Phone: 56 64 62 63
Fax: 56 63 74 00

The Port of Køge is one of the fastest growing ports in Denmark and is part of The Scandinavian Transport Centre (STC) which is developing into one of the most important logistic clusters in the region.

The port offers a vide variety of services but is mainly concentrating on bulk cargoes and ro/ro services as their core products. The port is offering a daily ferry route to Bornholm and is the main Danish load and discharge point for a number of medium sized - and large domestic and international companies.

The Port of Køge has recently invested heavily in modern cranes, infrastructure etc. and is at the moment planning a large extension of the port, which will more than double the present port area.

The Scandinavian Transport Centre / Port of Køge are tomorrow’s gateway to the Oresund- and the Baltic region.

J. Lauritzen A/S
Amager Strandvej 60
DK-2300 København S
Phone: +45 33968000

J. Lauritzen A/S (JL) was founded in 1884 and is one of the oldest Danish shipping companies. Domiciled in Co-penhagen, Denmark, JL has overseas offices in Stamford (USA), Tokyo (Japan), Singa-pore, Shanghai (PRC), Bilbao (Spain), and Cambridge (UK) and is represented in more than 20 countries via associated companies.

JL is focused on continuous development of its various business activities worldwide with unfailing emphasis on customer service, innovation, safety at sea, and environmental protection. JL owns and operates bulk carriers, gas carriers, reefer vessels, and product tankers. JL alone and together with associates controls a combined fleet of about 175 vessels and employs a total staff of 700 persons.

JL is engaged in ocean transportation of dry bulk cargoes worldwide through Lauritzen Bulkers, transportation of petrochemical and liquefied petroleum gasses (LPG) through Lauritzen Kosan, ocean transportation of perishable commodities through NYKLauritzenCool, and in ocean transportation of refined oil products through Lauritzen Tankers.


Lingtech A/S
Nansensgade 19, 8.
1366 Copenhagen K
Phone: + 45 33 25 71 71
Fax: + 45 33 25 61 71

Lingtech A/S is an innovative provider of translations, interlingual and intercultural services, specialising in Cross-national Understanding. Our firm, which was founded in 1993, develops and offers solutions to promote Cross-national Understanding. We are experts in Cross-national Communication focusing on how to deal with linguistic and cultural differences.

At Lingtech, we work professionally with the concept of Cross-national Understanding:

- How can you rapidly and efficiently ensure that customers in many different countries will understand your products and ideas, as well as the product concepts that you have spent time and money developing?

- How can you convince customers in many countries that you understand them, despite the linguistic and cultural differences between you? How can you turn linguistic and cultural diversity into a strength, instead of an obstacle?

The interlingual services we provide include localisation and translation of technical texts of any kind into any language. Furthermore we offer seminars, workshops and teambuilding in Cross-cultural Communication and Cross-cultural Collaboration. At Lingtech A/S we see it as our utmost priority to develop programs based on the specific challenges our customers are facing.


A/S Dampskibsselskabet Torm
Tuborg Havnevej 18
DK-2900 Hellerup
Phone: ¡+45 3917 9200

TORM is the second largest shipping company in Den-mark and the World’s largest transporter of refined oil products. Founded in 1889, TORM owns and operates more than 100 ships, both product tankers and bulk carriers, and was the first to introduce pooling, which has now become common practice in shipping.

TORM has been among Den-mark’s fastest growing shipping companies in the last five years, and is the world leader in product tankers. In 1990, TORM introduced a pooling concept, where shipping companies made ships available for a single operator. This benefits both customers and shipping companies, since there is always a ship available in the right place. TORM operates three different product tanker pools, in the MR, LR1 and LR2 segments. The partners are among the world’s most prestigious ship owners. The combined product tanker pool totals approx. 80 ships, of which TORM owns or charters about half. 14 new ships are on order for delivery during 2007 – 2009. The company also operates about 20 dry bulk carriers. TORM shares are listed on Copenha-gen Stock Exchange and at Nasdaq in New York.


KLP Ejendomme A/S
Arne Jacobsen Allé 13
Ørestad City
DK-2300 København S
Phone: +45 7026 2661

Field of competence: Property development, - management and –administration in the following areas: Offices, schools/higher education facilities, research facilities, hotels, shopping centres, conference centres and housing. Company Structure: KLP Ejendomme A/S is owned by the Norwegian property developer KLP Eiendom AS, which is 100% owned by the second largest life insurance company in Norway, KLP Forsikring. KLP Eiendom AS’ property portfolio amounts to approximately 10 billion NOK. Development areas: Development, construction, project management and administration, concerning real estate in our portfolio.



This page forms part of the publication 'FOCUS Denmark' as Entire publication with graphics
Version 1. 22-05-2007
Publication may be found at the address


  ©2007 |